Looking for the perfect TLD for your new Shopify store? Here is how to make the right decision when looking for top level domains!

TLDs or Top Level Domains are domain name extensions that can’t be changed or customized. A domain extension is a word that comes after the website and it is usually .com, .edu, .org, and etc. However, over the past years, other TLDs have become available for you to use.

This means you have more options. With a whole new list of TLDs you can register (there are over 400 new top level domains) you don’t have to limit yourself with the ones you already know.

Some of the most popular TLDs are .website, .expert, .pizza, and others. The list is long. There are city name top level domains, activities, professionals, and more. Before you decide to grab a new top level domain, allow us to walk you through the most important things you need to know.

Some of the most popular TLDs are .website

Generic Top Level Domains (GTLD) vs Country Code Top Level Domains (CCTLD)

The most common domains extensions, besides .com and .biz are the country code top level domains. Every country has its own code and it can be easy for you to get a domain if your business or store are staying local.

Generic top level domains or GTLD are domain extensions that are available for absolutely anyone to use. There are free GTLDs, however, we don’t recommend using them as they are usually used by unprofessional companies and are easily blocked. Even though most domains are cheap to get, find a domain that is short, memorable, and unique. Domain extensions like .edu and .gov are sponsored TLDs as there are more demands to meet and only one body that decides whether or not you can use such an extension.

3 Things to Consider When Choosing TLDs for Your Shopify Store

You’ve decided to sell your products on Shopify. You’ve built your store, found the perfect templates, and now you are ready to buy a domain and start selling to customers worldwide.

Finding the perfect domain and domain extension for your new Shopify store is not as easy as you think it is. Most of the domains are not available and the process may take hours if not days.

We recommend that you use the following link Shopify Business Name Generator, a free tool that will help you find the right domain for your Shopify store. Add a keyword that you want your domain to include and the generator will provide you with a list of available domain names.

When it comes to domain name extension, here are 3 things to keep in mind:

1. If you choose a generic top-level domain, you may be considered as spam:

Although .com are becoming common and sometimes boring, everyone on the web considered them normal for websites and online stores. Spammers sometimes use irregular TLDs as they can purchase a lot of them for a cheap price. If you are planning to use one, you will have to work hard to promote yourself as a secure and reliable brand.

2. Be unique and memorable:

Another issue with using an unusual domain extension is that your customers might not understand it or remember it. When choosing TLD, make sure to sound natural. Keep the name as short as possible. Nobody wants to remember a long and complicated name.

3. Have your top-level domain fit your Shopify store:

If you sold coffee mugs, we suppose you prefer your store to be called www.drink.coffee as opposed to www.drink.party.

Come up with a domain that stands out!

Be unique and memorable-